Sky Sports is to launch a new channel to straddle the divide between digital television and the internet. Skysports.comTV will replace the existing Sky Sports News service and is designed to act as a companion service to the Skysports.com website.
The multi-frame format will consist of a main image showing the current programme, surrounded by a border of graphics containing the latest sports news headlines, breaking stories, statistics and details of upcoming programming highlights.
Vic Wakeling, managing director of Sky Sports, said: “People are comfortable with using different mediums to gather the facts that interest them. Now, on one TV channel, we can offer more news and information than ever before."
Now viewers can catch all the main stories whenever they join us, right around the clock.”