The media teams of OMD Italy and TBWA/Italy are to merge in January 2001, creating a new company with 130 staff and billings of over $500 million (£339 million).
The OMD Italy board of directors will be strengthened by the addition of Debra Kaye, chief executive officer of TBWA/Italy and her colleague Roberto Geremia. They join Carlo Broglia and Lauro Maffi who represent DDB Italia. OMD Italy is led by Isabella Rota as managing director. In a similar move, OMD Austria is to merge with Mediaplan Austria, creating an enlarged agency with billings of Sch150 million (£7 million) and 35 staff.
The announcements follow the launch throughout 2000 of OMD in Denmark, Norway, Hellas, Sweden and Poland as well as OMD UK and OMD US in February 2000.