C5 signs ShopSmart deal

C5 signs ShopSmart deal

Channel 5 has signed a multi-million pound sponsorship deal with ShopSmart.com, which will see the shopping site sponsor the broadcaster’s evening movie slot for a year.

The deal, brokered through MediaCom TMB, builds on the success of the current sponsorship, which has run throughout 2000.

Adult awareness of ShopSmart.com has more than tripled over the duration of the movie sponsorship.

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