VNU in ACNielsen takeover

VNU has acquired data analyst ACNielsen in a deal valued at $2.3 billion (£2 billion).

The acquisition, expected to be completed early next year, reunites the ACNielsen brands after VNU purchased Nielsen Media Research last year.

VNU said ACNielsen was an excellent fit with its own marketing and media information businesses and would complement its consumer goods, television, internet and entertainment activity.

“ACNielsen’s retail measurement data, in conjunction with VNU’s existing marketing information services, should enable the combined company to take a larger role in supporting advertisers in managing their marketing and media investments and monitoring their effectiveness through timely sales reports,” said VNU.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

Share
Google's revenues surge but shares drop as it grapples with transition to mobile

Google's revenues surge but shares drop as it grapples with transition to mobile

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

Share
Ex-M&S marketing chief Steven Sharp consulting for WPP

Ex-M&S marketing chief Steven Sharp consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

Share

Get news by email