IPC Media has finally called it a day for Melody Maker, merging the 73-year-old music title with NME.
Melody Maker has been struggling in recent years as the music scene became increasingly fragmented and more titles entered the sector. A move from newspaper to glossy magazine format last year failed to reverse its fortunes and average sales were down to 32,206 in the August ABCs – a long way from its 250,000 regular sales in the Seventies.
Mike Soutar, managing director of IPC Music & Sport, blamed tough conditions in the indie rock music magazine sector for the circulation decline that rendered the title financially unviable.
“The market has moved on and readers now have more choice than ever before, be it print, online or on other platforms. We have therefore chosen to focus our efforts on developing the NME superbrand”, said Soutar.