Rennie backs Xmas on ITV

Rennie backs Xmas on ITV

Carlton Television has signed a £750,000 deal that will see Roche Pharmaceutical’s indigestion treatment Rennie sponsoring Christmas television on ITV.

The package, which aims to take advantage of the traditional link between Christmas and over-indulgence, covers up to 30 programmes over the Christmas schedule, encompassing films, drama and entertainment.

The deal was negotiated on behalf of ITV by Andy Moore, account executive at Carlton’s sponsorship department through MediaCom TMB’s dedicated sponsorship unit, headed by Paul Chard.

Andy Thompson, sponsorship account executive at Carlton, said: “We are very pleased to have secured Rennie as the new sponsors of the Christmas showcase on ITV.

“By using light-hearted indents we are reinforcing a great association and this is a fine example of how clients can use broadcast sponsorship to drive brand awareness at crucial sales periods.”

Paul Chard said: “The fit between Rennie and Christmas on ITV stands out as a perfect example of the marriage of a sponsor to a television vehicle.”

The sponsorship will be one of the first under the new ITC code that allows products to appear within credits.

Carlton’s in-house design team under Mischa Welsh will produce a creative concept from advertising agency Bates UK.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email