Coca-Cola to up online marketing spend

Coca-Cola to up online marketing spend

Coca-Cola is preparing to significantly increase the amount it spends on online and interactive advertising next year.

The soft drinks brand, which spends an estimated $900 million (£628 million) worldwide on advertising, said as much as 5% of its budget could be spent on marketing through the internet in 2001.

Speaking at a conference organised by the International Olympic Committee in Switzerland, Coca-Cola chief marketing officer Stephen Jones said the company was committed to investing more in online. He added that it would be prepared to spend up to 5% of its overall marketing budget promoting its association with specific events such as the Olympic Games online. In the UK this would equate to at least £1.5 million.

Specialist new media agencies said the trend would be reflected across other blue chip advertisers

Paul Longhurst, managing director of Quantum New Media Services, said that clients were starting to make new media a higher priority: “Clients are starting to actually make plans as far as the level of their spending goes, whereas this time last year it would probably be a case of waiting and seeing.”

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email