Coca-Cola to up online marketing spend

Coca-Cola to up online marketing spend

Coca-Cola is preparing to significantly increase the amount it spends on online and interactive advertising next year.

The soft drinks brand, which spends an estimated $900 million (£628 million) worldwide on advertising, said as much as 5% of its budget could be spent on marketing through the internet in 2001.

Speaking at a conference organised by the International Olympic Committee in Switzerland, Coca-Cola chief marketing officer Stephen Jones said the company was committed to investing more in online. He added that it would be prepared to spend up to 5% of its overall marketing budget promoting its association with specific events such as the Olympic Games online. In the UK this would equate to at least £1.5 million.

Specialist new media agencies said the trend would be reflected across other blue chip advertisers

Paul Longhurst, managing director of Quantum New Media Services, said that clients were starting to make new media a higher priority: “Clients are starting to actually make plans as far as the level of their spending goes, whereas this time last year it would probably be a case of waiting and seeing.”

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email