Carat centralises trading

Carat centralises trading

Carat Group UK is to pool trading activities for its three main agencies in a move that will effectively create the UK’s largest buying point – worth more than £1 billion in billings.

With immediate effect, negotiations with major media owners for Carat, BBJ Media Services and Feather Brooksbank will be conducted in unison. The initiative is designed to combat the growing clout of the large media owners, in particular the ITV duopoly of Granada and Carlton, created following the sale of United News & Media’s network franchises including Meridian and HTV.

All three agencies will remain as separate businesses and will retain their independent strategic media planning and buying functions.

Carat sees centralised trading in key areas as presenting all the advantages of a merger between its shops, without the disadvantages.

Ray Kelly, Carat Group UK chairman and chief executive of Carat Northern Europe, said the move would give Carat Group a market share of 13% in most media markets and 16% in the TV market.

“We are concerned about media consolidation and, having discussed the implications with our customers, we have decided to deploy our strength in a way which allows us to continue to deliver exceptional media value to our clients.

“It is clear that size matters to media owners – it must also matter to those who buy from them.”

In addition to TV trading, press negotiations with major magazine and newspaper publishers will also be centralised.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email