Feather Brooksbank has been awarded the £3.5 million media planning and buying account for recruitment solutions business Search. Specialist online media buying will be provided by sister agency Carat Interactive.
According to Search, the deal provides them with greater buying power for the business’ portfolio of recruitment clients.
Head of recruitment at Feather Brooksbank Manchester, Sacha Govender, said: “This is clearly a major win for the Feather Brooksbank Division. We’re delighted by the opportunity to form a partnership with Search, the synergy between the two organisations is obvious.”
Search is expected to spend in excess of £3.5 million next year through its specialist agency Search Advertising, as the company embarks on an ambitious UK office roll-out programme.
Search intends to increase its staff force from 200 to 600, and grow turnover from £44 million to £150 million over the next three years.
Peter Gillespie, director of communications at Search, said: “We want to ensure our clients have access to the best deal in terms of UK media planning and negotiation capabilities, both offline and online.”