Launched in July 1998, Silicon.com claims to be Europe’s first internet-based television news service for the IT and e-business professional. It aims to deliver a fully personalised real-time news and recruitment service in both text and broadband TV-on-demand format, straight to the desks of UK-based IT, e-business and business decision makers.
Silicon, owned by Network Media Television, boasts over 380,000 registered users, with more than 3.76 million impressions per month (a 60% rise since the last audit). Eighty-one per cent of users have IT responsibility to their organisation, while 43% are senior IT professionals and 60% are business decision makers.
Clients include major players in IT such as Oracle and Cable & Wireless. Tom Bureau, sales director for Silicon.com, claims that in terms of business-to-business online space, Silicon is number one in terms of clients and revenue. Offering a personalised news service to its clients enables Silicon to build a detailed demographic of its user base by means of its bespoke personalisation software, Bladerunner.
Employing just under 100 staff, Silicon aims to offer its employees the opportunity to work in an exciting environment across the mediums of both text and TV. Sales staff are able to work with a diverse range of companies and products, and are offered a rigorous training programme on joining, with opportunities for both rapid progression and growth of revenue.
Darren Woolsgrove, operational director for the company, claims: “Silicon has successfully proven that a well thought out business model can draw high-quality, influential financial partners who are prepared to back the company through its substantial growth.”
Rob Lewis, founder and chief executive officer; Darren Woolsgrove, operational director; Tom Bureau, sales director; Anna Russell, co-founder and marketing director.