Guardian opens branding unit

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department.

Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit will act as a centralised research and marketing resource to monitor market trends and explore client opportunities.

Niall Murdoch, GN’s marketing manager, has been given a role to expand the division’s internet interests, This is likely to encompass securing commercial tie-ups for the group’s web brands.

In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while Observer assistant brand manager Siobhan Carr becomes brand manager. Rhiannon Griffiths has been named research manager in the brand research unit while planning group head Andre McGarrigle has been named head of ad planning.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

Share
Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

Share
Bauer Media restructures sales team around agencies

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

Share

Get news by email