Guardian opens branding unit

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department.

Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit will act as a centralised research and marketing resource to monitor market trends and explore client opportunities.

Niall Murdoch, GN’s marketing manager, has been given a role to expand the division’s internet interests, This is likely to encompass securing commercial tie-ups for the group’s web brands.

In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while Observer assistant brand manager Siobhan Carr becomes brand manager. Rhiannon Griffiths has been named research manager in the brand research unit while planning group head Andre McGarrigle has been named head of ad planning.

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