Emap revamps radio sales

Emap revamps radio sales

Emap On Air is restructuring its sales operation in a bid to provide a better service to its clients.

The changes follow the announcement last month that Emap plans to revamp its entire portfolio into “media neutral” sector-based units.

The company is splitting Emap Radio’s sales division into two teams – one will handle planning and the other accounts. The accounts section will liaise with media agencies and direct clients while the planning team will co-ordinate the administration of any deals.

Accounts employees will also be divided into units covering specific sectors such as film, music and e-commerce. Emap On Air is also pledging to offer service charters to individual clients.

The changes have been introduced by Emap On Air sales director Dave King, and will give it an internal structure more akin to a TV sales house. “I think that type of structure can potentially work better with radio,” said King, who joined from Carat in August.

David Hipkiss will head up the account team while the planning team will be fronted by Karen Stacey. The pair are currently account directors.

“The criticisms we’ve faced are that we’re too internally focused,” said King. “We’re shifting the whole emphasis to customer service.”

King said the changes weren’t a direct result of the recent reorganisation of Emap’s sales operation, which is being led by former Emap On Air managing director Tom Toumazis. However, he added they would enable the sales team to be better prepared for selling across different media.

The changes will only affect Emap On Air’s London office.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email