Reed Exhibitions is to launch an exhibition for the marketing industry called Total Marketing Solutions.
The event will run between September 12 and 14 next year at the Birmingham NEC, and will feature all aspects of the marketing mix. It will be complemented by a series of conferences organised by leading associations in the marketing industry.
Reed Exhibitions, which already manages the International Direct Marketing Fair and New Media Marketing, expects the event to attract 6,000 people in the first year.
“This event will offer the marketing community the best one-stop shop to get fully up to speed on all the latest developments in the marketing world,” said exhibition director Malcolm Whitmarsh.