The Media Edge has been handed the multi-million pound launch task for online mortgage broker, E-Loan.
The agency will work alongside its creative sister agency Rainey Kelly Campbell Roalfe/Y&R with immediate effect. Several agencies including New PHD also pitched for the account. No spend has been confirmed but its is likey to be a similar figure to the £10 million eVentures is spending on buy.com.
TME will be charged with rolling out E-Loan, the first major joint project from eVentures into the UK online market. E-Loan will offer consumers mortgage products as well as auto finance and credit cards. However, initially, the UK proposition will focus on mortgages.