Carat on course to land brief for Talkcast venture

Carat on course to land brief for Talkcast venture

Carat is set to be appointed to handle the launch of Talkcast, the online media venture set up by former News International marketers Ellis Watson and Toby Constantine. It is understood to have won the account without a pitch.

Watson and Constantine have close ties with the agency, which handles News International’s media business and Watson also dealt closely with Carat when he was general manager of Currant-Bun.com. Talkcast is believed to be looking to spend up to £20 million on marketing its service.

The start-up, which is planning to offer consumers a range of content across different delivery systems such as the net, mobile phones and TV, is close to launching the first of a number of online ventures.

Talkcast is also expected to confirm a number of different consumer brands as partners in the venture and is also expected to appoint a creative agency. Recently launched football web pools game Score, which has the backing of the FA Premier League, is believed to be one of Talkcast’s partners.

A team of media, internet and telecoms heavyweights make up the core personnel of Talkcast, including former managing director of Demon Internet Roy Bliss and ex-managing director of Sega Europe Frank Herman.

No one from Carat or Talkcast was available for comment.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email