Profile - ONdigital

Profile - ONdigital

As far as pioneering careers go, working for ONdigital is fairly cutting edge. Launched just over one year ago, ONdigital is the world’s first digital terrestrial television company.

The pay-TV broadcaster has not had the easiest first year. Critics were quick to point out that ONdigital’s headquarters in the Marco Polo building on Queenstown Road were the same as those of ill-fated British Satellite Broadcasting, swallowed up in a merger with Rupert Murdoch’s Sky Television in 1989. This year also saw the departure of more than one key executive, including chief executive Stephen Grabiner. However, those hoping for a similar conclusion to the SkyDigital/ONdigital battle seem likely to be disappointed. At the last count ONdigital had ratcheted up a respectable 411,000 subscribers and boasts some exclusive content such as the Uefa Champions League and ITV 2.

ONdigital has around 2,000 staff, of which some 250 are based at the London headquarters. The rest are split between customer service sites at Plymouth, Bedford and Belfast. Media sales are divided

between Carlton and Granada, the two shareholders in ONdigital.

Staff based in London enjoy light airy offices and a well stocked staff cafe – the only disadvantage being the distance from the nearest tube and train stations. Call centre staff benefit from intensive courses in customer management.

The company culture is described as “open”. “It’s an exhilarating place,” says an insider. “It’s growing all the time and you’re working with the cream of new technology.”

It is too early to say what the

impact of the proposed merger between Carlton and United News a& Media will be, but it is likely to mean additional investment and resources for the company.

Key executives

Chief executive Stuart Prebble; sales and marketing director Guy Laurence; chief operating officerRob Fyfe; head of human resources Malcolm Swatton.

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