BSkyB ready to air digital radio

BSkyB ready to air digital radio

By Steve Aston

BSkyB is to give digital radio a broadcast platform on its Sky Digital service.

From November 20 BBC radio and commercial services will be available to subscribers in the UK via their set-top boxes.

Sky Digital will provide digital radio with a potential audience made up of its 1.8 million subscribers.

It will carry the services offered by Digital One’s multiplex, which is scheduled to launch Classic FM, Virgin Radio, Talk Radio and GWR’s two new national digital stations Planet Rock and Core on November 15.

In addition it will broadcast Capital Radio’s stations, Capital Gold and Xfm.

GWR has also launched a service, The Mix, which will be unique

to SkyDigital. It will broadcast shows from the GWR network of stations.

It will also broadcast Classic Gold, the AM service which it will roll out on its local multiplexes.

The BBC will provide its five national services, the World Service and stations such as Radio Wales and BBC Asian Network.

SkyDigital already carries the subscription digital audio service Music Choice, which provides 44 channels of music.

BSkyB chief executive Tony Ball said, “The addition of digital radio services to Sky Digital further enhances our offering to viewers.”

The arrangement gives a much needed boost to the launch of digital radio, which has been hampered by the high cost and poor availability of digital sets. Only a few thousand digital radios have been sold in the UK to date.

BSkyB recorded a loss of £14 million before tax for the three months ending September 30, compared with £52 million profit for the prior period. Operating costs for the period rose by £83 million, or 30%, to £364 million.

The poor results are attributed

to BSkyB’s recent set-top box giveaway designed to boost the number of subscribers on digital.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email