Nickelodeon tells kids to go out and play for anniversary

LONDON - Children's television station Nickelodeon, home of shows including 'Spongebob Squarepants', is hosting a 'worldwide day of play' this autumn, which involves the blacking out of programming to encourage children to go outside to play.

The station has announced that on October 2 it will go dark for three hours from noon in an attempt to promote healthy lifestyles and the importance of play.

When programming resumes later in the day, the station will stage a series of events continuing the healthy lifestyle theme, including video updates from locally organised "worldwide day of play" events, a live event in the evening and online healthy living messages. The event is part of Nickelodeon's 25th anniversary celebrations this year.

Events being televised are taking place in India, the Philippines, Singapore, Australia, Malaysia and the US.

Cyma Zarghami, Nickelodeon Television president, said: "Pre-empting programming on a Saturday is one part of our overall commitment to empower kids to get up, get moving and achieve a healthy life balance.

"These on-air events and the 'worldwide day of play' itself are the next steps in our goal to help kids get the resources needed to live and learn about active, positive lifestyles."

Marva Smalls, Nickelodeon public affairs executive vice-president, added: "As part of our efforts to confront the obesity issue and to make a difference in kids' lives, the messages we're sending are designed to empower kids with information they can use to make better, healthier choices in their lives."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share
Daily Mail launches MyMail hub and membership scheme

Daily Mail launches MyMail hub and membership scheme

Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.

Share

Get news by email