Yahoo! UK & Ireland to boost sales by doubling team

LONDON - Yahoo! UK & Ireland has doubled its sales staff and launched a new team to deal with traditional media agencies in an attempt to increase the use of online advertising in major brand campaigns.

Heading the strategic agency team is Stephen Haines, who joins from Viacom Outdoor where he was agency sales manager. He is joined by Richard Stokes, a former group account manager from Initiative Media, who takes the role of head of sales planning within the planning and strategy team. His team includes planners from ZenithOptimedia, Universal McCann, OMD and Initiative.

The strategic agency team was developed after a consultation by media expert Chris Marston, who was previously sales director at the Daily Star.

Alison Reay, national sales director of Yahoo! UK & Ireland, said: "We want our own sales operation to reflect that of traditional media companies by inputting our own strategists into the planning process, especially as we know that online is becoming increasingly important and effective for wider brand campaigns, in addition to traditional direct response."

Yahoo! said that in 2003, 62 of the top 100 advertisers booked on the site, compared with 40 in 2002.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Top 10 regional press ads
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.


Get news by email