Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.

Clive Bull: to host The Money Hour on his mid-evening show on LBC
Clive Bull: to host The Money Hour on his mid-evening show on LBC

Sarah Willingham, the personal finance expert, will join Clive Bull on his mid-evening show on Monday evenings for 'The Money Hour' from 9pm in Experian's first use of branded content.

The programme will feature financial issues such as mortgages, the best ways to save and the options for people wanting to borrow money, as well as planning for future events such as weddings or children going to university.

Phil Sweeney, the head of marketing channels at Experian, said: "This sponsorship is the latest initiative in our ongoing consumer education campaign.

"We're delighted to reach such a captive audience, and to have the opportunity to discuss the financial issues that really matter in their day-to-day lives. We have a great line-up of experts, and are very happy to be working with LBC."

James Jones, the head of consumer affairs at Experian, will appear on the show, as will representatives from other companies and organisations.

Mike Gordon, chief commercial officer at Global, said: "We're confident 'The Money Hour' will be both interesting and informative for LBC listeners, and will also help Experian reach new audiences with an important message."

Bull presents a show on LBC between 8pm and 10pm from Monday to Thursday and from 6pm to 9pm on Sundays. 'The Money Hour' will run for an initial 13 weeks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Discovery's partnership with the IOC spells gold for brands

Discovery's partnership with the IOC spells gold for brands

A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.

Share
NME to become a free magazine after 63 years

NME to become a free magazine after 63 years

Time Inc's 63 year old music brand, NME, is to become a free weekly magazine from September and its digital output will be broadened to also include film, fashion, television, politics, gaming and technology.

Share
We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media

We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media

Ben & Jerry's, the Unilever-owned ice-cream brand known for its social conscience and mission to effect positive change, tends to adopt a US-centric approach to managing its social media presence.

Share

Get news by email