Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.

Clive Bull: to host The Money Hour on his mid-evening show on LBC
Clive Bull: to host The Money Hour on his mid-evening show on LBC

Sarah Willingham, the personal finance expert, will join Clive Bull on his mid-evening show on Monday evenings for 'The Money Hour' from 9pm in Experian's first use of branded content.

The programme will feature financial issues such as mortgages, the best ways to save and the options for people wanting to borrow money, as well as planning for future events such as weddings or children going to university.

Phil Sweeney, the head of marketing channels at Experian, said: "This sponsorship is the latest initiative in our ongoing consumer education campaign.

"We're delighted to reach such a captive audience, and to have the opportunity to discuss the financial issues that really matter in their day-to-day lives. We have a great line-up of experts, and are very happy to be working with LBC."

James Jones, the head of consumer affairs at Experian, will appear on the show, as will representatives from other companies and organisations.

Mike Gordon, chief commercial officer at Global, said: "We're confident 'The Money Hour' will be both interesting and informative for LBC listeners, and will also help Experian reach new audiences with an important message."

Bull presents a show on LBC between 8pm and 10pm from Monday to Thursday and from 6pm to 9pm on Sundays. 'The Money Hour' will run for an initial 13 weeks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email