Publisher says 'f*ck the begrudgers' as Vogue hits all-time high in September

Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.

Vogue: the September issue marks a milestone for the magazine
Vogue: the September issue marks a milestone for the magazine

The September issue, out this week, spans 462 pages, including a record 293 pages of advertising from luxury brands wanting to be associated with its fashion shoots. Advertisers range from Gucci to Miu Miu and Christian Dior to Dolce and Gabbana, Chanel and Paul Smith.

Model Cara Delevingne fronts the magazine, wearing new-season Louis Vuitton. The issue also includes Kate Moss, Laura Stone and the couture bra.

It represents the largest number of advertising pages for Vogue since 2008 and the most in the history of the magazine for a September issue.

Advertising revenue is up 7.3% year on year and the magazine is on its way to publishing 1,900 display pages this year, again the highest since 2008.  

Stephen Quinn, publishing director of Vogue, said the bumper magazine underlines the power of print at the heart of Vogue.

Pointing to a "solid" circulation of 200,000 and its record ad revenues, 70-year-old Quinn said: "I'm keeping the 24-year-old whipper snappers vying for my job from the door by achieving results they would die for, quite frankly.

"Vogue is doing awesomely well. We’ve recovered totally in every way from the drama of the economic and banking crisis in 2008."

The September issue is also being supported by print and outdoor ads in the national press and on digital sites including Piccadilly Circus's iconic One Piccadilly site.  

The continued success of Vogue comes despite magazines as an industry posting near double-digit declines in both print sales and adspend in 2013.

But Quinn, originally from Kilkenny in Ireland, has no time for those who talk down the future of magazines and recalls an old saying from his home town.

"F*ck the begrudgers," he said. "The glamour, gorgeousness and beauty of Vogue’s fashion shoots are seen at their creative, dazzling best in the magazine."

The publisher did add that Vogue continues to develop its brand, with interactive mobile editions set to launch in the autumn. Quinn said it followed the launch of a replica iPad edition of Vogue in December 2010, and a "terribly elegant website", said to attract two million unique users per month, where ad revenue has increased by 50% year on year.

"It's a fantastic business to be involved in," he concluded. "I'm surrounded by beautiful women all day who are also very intelligent."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.


Get news by email