Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Heart: network's rebrand boosted Global Radio's reach in Q2
Heart: network's rebrand boosted Global Radio's reach in Q2

The Heart network expanded in the North of England, Scotland and Wales on 6 May and the second quarter of 2014 included seven weeks of the additional newly rebranded stations.

Although Heart's reach was up year on year, it represented a decline of 0.6 per cent from Q1.

Global Radio's Capital network managed to maintain its audience and position as the second-biggest commercial brand during the quarter, with an average of 7.33 million listeners a week, down 0.7 per cent year on year.

Meanwhile, the next three biggest national stations – Classic FM, Kiss UK and Smooth – all added listeners in the last quarter.

Global Radio's Classic FM grew its reach 2.5 per cent, while stablemate Smooth is increased 6.8 per cent. Bauer Media-owned Kiss UK added 0.5 per cent to its reach during the same period, to 4.63 million.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

UKTV backs on-demand service with animated campaign

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

Share
Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

Share
It's time media tapped into the bikegeist

It's time media tapped into the bikegeist

From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.

Share

Get news by email