BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

BT Sport: announces signing of Paul Scholes as football pundit
BT Sport: announces signing of Paul Scholes as football pundit

Former Manchester United and England player Paul Scholes has signed a four-year deal to become a pundit for BT Sport today.

The ex-midfielder, 39, who only retired from playing for the second time just over a year ago, will join the panel of analysts for exclusively live matches in the Barclays Premier League from the start of the new season next month. He will also work as a pundit covering the UEFA Champions League and UEFA Europa League from the start of the 2015-16 season.

Scholes' move follows Chelsea manager, Jose Mourinho, signing a three-year deal with BT Sport earlier this month for various roles for the channel, including making football programmes, acting as an expert on the game and becoming an ambassador for the network.

Extends Arsenal FC partnership

BT Sport has also extended its deal as an official partner of Arsenal Football Club – now in its second year – for a further two years.

The partnership enables BT Sport to continue to promote its football coverage through Arsenal’s own digital channels in the UK and Ireland.

In addition, the agreement will give the broadcaster access to Arsenal's first-team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.

The advertising campaign for BT Sport’s upcoming season will continue on Thursday 31 July, when press and TV ads will depict Arsenal’s triumph in the FA Cup last season. It has been created by Abbott Mead Vickers BBDO with media planning and buying by Maxus.

It is in stark contrast to BT Sport’s first part of its ad campaign, which featured Arsenal losing to Chelsea and Liverpool last season and attracted hundreds of complaints from Arsenal fans via social media.

David James, marketing director at BT Consumer, said: "We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.

"Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport."

Increases European coverage

BT Sport has also signed a deal for up to four exclusively live matches a week from the Portuguese Primeira Liga, taking the channel's total to six European leagues.

The Portuguese rights include live home and away matches played by the league’s "Big Three" teams, current league champions Benfica, Porto FC and Sporting Lisbon.

For the 2014/15 season, BT Sport will also show live matches from Germany's Bundesliga, France's Ligue1, Italy's Serie A and the Scottish Professional Football League.

BT Sport's Barclays Premier League coverage starts with Louis van Gaal’s first league game as the new Manchester United manager, against Swansea, on 16 August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

Share
MailOnline posts record 199.4m global monthly browsers

MailOnline posts record 199.4m global monthly browsers

Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.

Share
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

Share

Get news by email