All of the national newspaper circulaton figures for April, complete with comparisons, can be viewed by clicking on the interactive images below.
AUTOFEED INTERACTIVE DATAFollow @joelfothergill
Taking the ordinary and making it extraordinary gets our vote every time. And it doesn't get more ordinary than a bus stop, and more extraordinary than an alien invasion. The Pepsi prank is the best big brand stunt we saw today, but only because McDonald's didn't think of producing a Big Mac slanket. A missed opportunity.
The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.