Publicis Groupe launches Roar digital agency

Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics

Roar: Publicis launches digital agency
Roar: Publicis launches digital agency

The unveiling of the agency follows Publicis Groupe winning the integrated digital account for JPMorgan Chase, although the shop will "selectively pursue additional clients".

Sean Reardon, the former president of strategy at Zenith in New York, will run the agency as president.

Reardon will report to Rishad Tobaccowala, the chief strategy and innovation officer at VivaKi, and Tim Jones, the chairman and chief executive of ZenithOptimedia North America and the chairman of Performics Worldwide.

The agency will have offices in Atlanta, Chicago, Boston, London and Hong Kong.

Tobaccowala said: "Roar has been created to meet specific client needs, while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients."

Madeleine Freind, a former partner at the translation company Rosetta, will become the agency’s executive vice-president and lead across digital activities and head of client service.

Roar’s media business will be led by Eric Pisick, who was the senior vice-president and managing director at ZenithOptimedia in the US, as the executive vice-president, media.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vice partners with Mind for 'empowering' mental health guide

Vice partners with Mind for 'empowering' mental health guide

Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

Share
Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle, with policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring platform, Yatterbox.

Share
Election 2015: Where do people get their news?

Election 2015: Where do people get their news?

With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from.

Share

Get news by email