Strongbow TV campaign focuses on provenance

Strongbow's latest TV spot ditches its usual "earn it" strap line and instead focuses on the cider's provenance.

The new spot for the Heineken-owned brand is called "bittersweet" and was created by St Luke’s. It debuts on ITV on Friday 4 July during Brazil's 2014 Fifa World Cup match against Columbia.

The 40-second ad uses time-lapse photography and a split-screen to make the point that farmers work year-round, in the pouring rain and blistering sunshine, to grow the apples used to make Strongbow.

The soundtrack to the ad is Keep In The Dark by The Temples.

The work was created by Mick Brigdale and directed by Steve Cope through Rattling Stick. The media agency was Starcom MediaVest Group.

St Luke’s has handled Strongbow’s TV advertising since 2005, when it won a competitive pitch against M&C Saatchi, TBWA\London, WCRS and Farm. Before that, Leo Burnett held the account.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Share
Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief.

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Share

Get news by email