Strongbow TV campaign focuses on provenance

Strongbow's latest TV spot ditches its usual "earn it" strap line and instead focuses on the cider's provenance.

The new spot for the Heineken-owned brand is called "bittersweet" and was created by St Luke’s. It debuts on ITV on Friday 4 July during Brazil's 2014 Fifa World Cup match against Columbia.

The 40-second ad uses time-lapse photography and a split-screen to make the point that farmers work year-round, in the pouring rain and blistering sunshine, to grow the apples used to make Strongbow.

The soundtrack to the ad is Keep In The Dark by The Temples.

The work was created by Mick Brigdale and directed by Steve Cope through Rattling Stick. The media agency was Starcom MediaVest Group.

St Luke’s has handled Strongbow’s TV advertising since 2005, when it won a competitive pitch against M&C Saatchi, TBWA\London, WCRS and Farm. Before that, Leo Burnett held the account.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

Share
7Up kicks off global campaign with urban knitting ad

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

Share
Financial Times promotes Jon Slade to MD of B2C products

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

Share

Get news by email