Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as "the bike whisperer".

Red Bee Media created "the bike whisperer" campaign, which will air on Halfords’ YouTube channel from today (30 June).

The humorous ad is shot in a documentary style and shows Law interacting with real Halfords customers and staff while in character as the bike whisperer – a man who believes he can communicate with bikes.

The campaign is designed to be shared online in an attempt to reach people who are not familiar with Halfords and would not normally come into contact with the brand.

Tricia Owen-Williams, the head of customer experience at Halfords, said: "Our brief to Red Bee was that we wanted Halfords to be truly famous for video, and we firmly believe that ‘the bike whisperer’ will take us well on the way to achieving that.

"As soon as they pitched the idea we were sold. It represents our brand and our passion for cycling perfectly, at the same time as having a tongue-in-cheek, incredibly funny style that will make all our viewers laugh."

The work was created and directed by Susan Ayton, while Jim Dozoete served as the creative director.

Mother has handled Halfords' TV advertising since February 2013, when it won a pitch against Cheethambell JWT and M&C Saatchi. DLKW Lowe was the incumbent on the account.

Mother has handled Halfords' TV advertising since February 2013, when it won a pitch against Cheethambell JWT and M&C Saatchi. DLKW Lowe was the incumbent on the account.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Noel Penzer leaves AOL UK for Time Out Group

Noel Penzer leaves AOL UK for Time Out Group

Noel Penzer, the managing director of AOL UK, is leaving the digital company to take up the new role of managing director of Time Out Europe.

Share
NRS Padd: OK! Magazine, Tesco and What's on TV enjoy readership sector highs

NRS Padd: OK! Magazine, Tesco and What's on TV enjoy readership sector highs

OK! Magazine, Tesco Magazine and What's on TV all enjoyed sector leading readerships in the fourth quarter of 2014, according to this week's National Readership Survey (NRS) figures for magazines.

Share
Capital One Cup Final in Twitter Amplify campaign

Capital One Cup Final in Twitter Amplify campaign

Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.

Share

Get news by email