The7stars picks up Carnival briefs

Carnival has awarded its £12 million offline media planning and buying account for P&O Cruises and Cunard to the7stars after a competitive pitch.

P&O Cruises: combined account will also include Cunard brand
P&O Cruises: combined account will also include Cunard brand

The independent agency won the business after competing against Havas Media and the Publicis Groupe-owned ZenithOptimedia.

Vizeum, the incumbent, has handled Carnival’s media business since 2008, but the Dentsu Aegis Network agency was not involved in the recent process.

The account includes £8 million-worth of media activity for P&O Cruises. The brand is due to begin a major marketing push for the 2015 launch of Britannia, the biggest cruise ship ever built for the British market.

Carnival, a British-American business, will celebrate the 175th anniversary of Cunard next year.

Angus Struthers, the marketing director at Cunard, said: "The7stars clearly impressed during the pitch and we’re excited to be working with them as we continue to build the Cunard brand and advertising presence."

Liam Mullins, the head of trading at the7stars, said: "This is an important win for the7stars, allowing the agency to venture into new sectors and implement our fresh approach."

P&O Ferries, which is a separate business, continues to work with Havas Media.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

Share
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

Share
Five tips for successful vlogger marketing

Five tips for successful vlogger marketing

The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.

Share

Get news by email