Instagram to become commercial media operation in UK

Instagram, the photo-sharing service, has confirmed plans to introduce ads in the feeds of British users "later this year", following a trial in the US with ten advertisers.

Instagram to become commercial media operation in UK
Instagram to become commercial media operation in UK
New ad formats will be introduced to Instagram in three countries— the UK, Canada and Australia, with a view to later rolling them out in "countries across the world".

Since 2010, Instagram has grown to 200 million monthly active users, and more than 150 million of them have joined since it was acquired by Facebook in 2012 for $1bn.

A statement from Instagram said: "Since introducing ads last November, we've worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.

"We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time.

"So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry's average for performance. We're excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email