Instagram to become commercial media operation in UK

Instagram, the photo-sharing service, has confirmed plans to introduce ads in the feeds of British users "later this year", following a trial in the US with ten advertisers.

Instagram to become commercial media operation in UK
Instagram to become commercial media operation in UK
New ad formats will be introduced to Instagram in three countries— the UK, Canada and Australia, with a view to later rolling them out in "countries across the world".

Since 2010, Instagram has grown to 200 million monthly active users, and more than 150 million of them have joined since it was acquired by Facebook in 2012 for $1bn.

A statement from Instagram said: "Since introducing ads last November, we've worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.

"We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time.

"So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry's average for performance. We're excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

Share
VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share

Get news by email