AOL hires SMG's John Baylon to boost agency trading

AOL UK has hired Starcom MediaVest Group's John Baylon as head of UK and European trading.

John Baylon: joins AOL UK as head of UK and European trading.
John Baylon: joins AOL UK as head of UK and European trading.

Baylon will focus on driving AOL's relationships with major and independent holding companies, as well as agency trading groups.

He joins from Starcom MediaVest Group, where he has held a number of roles spanning all advertising channels over the past 14 years, most recently as head of trading.

He will report to Noel Penzer, managing director of AOL UK.

Baylon's appointment follows AOL launching its premium video platform AOL On in the UK, which it hopes will tap into traditional TV budgets.

He said: "I'm looking forward to taking AOL's precision and content marketing offering to our partners in the agencies and joining a management team who have a successful and winning formula."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share
Wimbledon online game makes data entry fun

Wimbledon online game makes data entry fun

#MakeTheTeam by OgilvyOne UK gives tennis fans a glimpse of life as an IBM data capturer.

Share

Get news by email