AOL hires SMG's John Baylon to boost agency trading

AOL UK has hired Starcom MediaVest Group's John Baylon as head of UK and European trading.

John Baylon: joins AOL UK as head of UK and European trading.
John Baylon: joins AOL UK as head of UK and European trading.

Baylon will focus on driving AOL's relationships with major and independent holding companies, as well as agency trading groups.

He joins from Starcom MediaVest Group, where he has held a number of roles spanning all advertising channels over the past 14 years, most recently as head of trading.

He will report to Noel Penzer, managing director of AOL UK.

Baylon's appointment follows AOL launching its premium video platform AOL On in the UK, which it hopes will tap into traditional TV budgets.

He said: "I'm looking forward to taking AOL's precision and content marketing offering to our partners in the agencies and joining a management team who have a successful and winning formula."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Share
Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief.

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Share

Get news by email