Media360: 'It's not radio, it's audio,' says Global Radio's Mike Gordon

Mike Gordon, the managing director, commercial at Global Radio, spoke to Media Week at Media360 about recent change in the radio industry and the importance of quality content.

Mike Gordon: the managing director, commercial at Global Radio
Mike Gordon: the managing director, commercial at Global Radio

Gordon said radio is essentially, "a box with a plug and a speaker" and it is the quality of the content that is keeping today's audience engaged.

Talking ahead of a panel session where he spoke, Gordon said: "If you look around the world, what is a radio? Is Apple iRadio radio? Is Pandora Radio radio? You know, we as Global, we're not a radio business we're a music entertainments business."

Because people now consume audio on various platforms, said Gordon, the past two years in particular have seen a change in advertising models that until now never existed.

Video produced by Georgina Brazier and Joel Fothergill

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

Share
VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share

Get news by email