Media360: 'It's not radio, it's audio,' says Global Radio's Mike Gordon

Mike Gordon, the managing director, commercial at Global Radio, spoke to Media Week at Media360 about recent change in the radio industry and the importance of quality content.

Mike Gordon: the managing director, commercial at Global Radio
Mike Gordon: the managing director, commercial at Global Radio

Gordon said radio is essentially, "a box with a plug and a speaker" and it is the quality of the content that is keeping today's audience engaged.

Talking ahead of a panel session where he spoke, Gordon said: "If you look around the world, what is a radio? Is Apple iRadio radio? Is Pandora Radio radio? You know, we as Global, we're not a radio business we're a music entertainments business."

Because people now consume audio on various platforms, said Gordon, the past two years in particular have seen a change in advertising models that until now never existed.

Video produced by Georgina Brazier and Joel Fothergill

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Top 10 regional press ads
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Share
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Share

Get news by email