Media360: 'It's not radio, it's audio,' says Global Radio's Mike Gordon

Mike Gordon, the managing director, commercial at Global Radio, spoke to Media Week at Media360 about recent change in the radio industry and the importance of quality content.

Mike Gordon: the managing director, commercial at Global Radio
Mike Gordon: the managing director, commercial at Global Radio

Gordon said radio is essentially, "a box with a plug and a speaker" and it is the quality of the content that is keeping today's audience engaged.

Talking ahead of a panel session where he spoke, Gordon said: "If you look around the world, what is a radio? Is Apple iRadio radio? Is Pandora Radio radio? You know, we as Global, we're not a radio business we're a music entertainments business."

Because people now consume audio on various platforms, said Gordon, the past two years in particular have seen a change in advertising models that until now never existed.

Video produced by Georgina Brazier and Joel Fothergill

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share
All eyes on the next billion smartphones

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

Share

Get news by email