BSkyB maintains hold on Premier League

BSkyB has announced new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport.

BSkyB maintains hold on Premier League
BSkyB maintains hold on Premier League

Sky Sports customers have set new records for viewing across TV and mobile for the season so far, with average audiences for live matches up 7% on last season.

Sky Sports has showed 116 live fixtures across Saturdays, Sundays, Mondays and bank holidays, more than ever before. New analysis shows that 49 of the 50 most watched Premier League matches this season have been on Sky Sports.
 
The figures come ahead of another busy summer on Sky Sports with live England cricket, weekly live golf including US Open and US PGA, every Formula 1 Grand Prix weekend, international rugby union including England’s tour to New Zealand, Super League and ATP tennis.  

Barney Francis, managing director of Sky Sports, said: "This is our biggest and best Premier League season and viewers are responding in record numbers. Sky Sports has offered the best range of matches, the best analysis and the best production."

With less than two weeks before the end of the season, Sky Sports is enjoying having the key matches with title hopefuls Manchester City, Liverpool, Chelsea and Arsenal this weekend.  

Francis added: "We’re delighted that the thrilling Premier League title race will go all the way on Sky Sports and that our customers will see the title deciders exclusively live. Then we launch into a great summer of live sport and we have more exciting plans as we look forward to the next football season too."

Yesterday, BSkyB defied the bearish analysts to report continued growth in new pay TV customers, despite unprecedented competition from BT Sport.

BSkyB added 74,000 new TV customers and revenues for the first nine months were up seven per cent to £5.67 billion, driven by take-up of its subcription internet streaming services, Sky Go Extra and Now TV.

However, the costs associated with taking on BT Sport in rights negotiations did take its toll.

Pre-tax profits dropped 18 per cent to £793 million part –fuelled by its £2.1 billion contract for three years of football matches.   The pay TV company also spent £901 million on marketing in the first nine months of the financial year, a rise of 10 per cent year on year.

BSkyB did post its lowest number of new broadband customers in a quarter since 2006.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

Share
Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

Share
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

Share

Get news by email