Nuts magazine bows out with a tearful Lucy Pinder

IPC Media has confirmed this week's Nuts magazine, featuring its star model Lucy Pinder crying wearing a bra, was the last issue of the lads' mag.

The last issue of Nuts hit newsstands on 29 April
The last issue of Nuts hit newsstands on 29 April

Tuesday's issue (29 April) was the last in the publication’s 10-year history. Its website will also be closed today.

In March IPC Media entered into a 30-day consultation with staff about the potential closure.

Nuts launched in January 2004, and in its heyday had a circulation of over 300,000 copies per issue. In line with the rest of the "lads mag" market, its circulation has fallen dramatically since the mid 2000s.

The weekly magazine recorded a circulation of 62,118 in the last six months of 2013, marking a 22.5 per cent decline on the same period in 2012, according to ABC figures.

Nuts and its competitors such as Zoo have been beset by issues in recent years, including supermarkets demanding opaque covers for the publications amid debates over whether children should see their covers.

The final issue of Nuts was its 526th edition.

Jo Smalley, the publishing director, Nuts, said: "Across all of its various platforms, Nuts was enjoyed by millions of young British men every week during the past 10 years.

"I'd like to thank the Nuts team for all of their hard work and commitment – it was both a pleasure and a privilege to work with so many talented people on what was a publishing phenomenon by any definition."

Stars including Helen Flanagan, Kelly Brook, Holly Hagan, Jessica-Jane Clement and Billie Faiers had appeared on Nuts covers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email