Nuts magazine bows out with a tearful Lucy Pinder

IPC Media has confirmed this week's Nuts magazine, featuring its star model Lucy Pinder crying wearing a bra, was the last issue of the lads' mag.

The last issue of Nuts hit newsstands on 29 April
The last issue of Nuts hit newsstands on 29 April

Tuesday's issue (29 April) was the last in the publication’s 10-year history. Its website will also be closed today.

In March IPC Media entered into a 30-day consultation with staff about the potential closure.

Nuts launched in January 2004, and in its heyday had a circulation of over 300,000 copies per issue. In line with the rest of the "lads mag" market, its circulation has fallen dramatically since the mid 2000s.

The weekly magazine recorded a circulation of 62,118 in the last six months of 2013, marking a 22.5 per cent decline on the same period in 2012, according to ABC figures.

Nuts and its competitors such as Zoo have been beset by issues in recent years, including supermarkets demanding opaque covers for the publications amid debates over whether children should see their covers.

The final issue of Nuts was its 526th edition.

Jo Smalley, the publishing director, Nuts, said: "Across all of its various platforms, Nuts was enjoyed by millions of young British men every week during the past 10 years.

"I'd like to thank the Nuts team for all of their hard work and commitment – it was both a pleasure and a privilege to work with so many talented people on what was a publishing phenomenon by any definition."

Stars including Helen Flanagan, Kelly Brook, Holly Hagan, Jessica-Jane Clement and Billie Faiers had appeared on Nuts covers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media

We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media

Ben & Jerry's, the Unilever-owned ice-cream brand known for its social conscience and mission to effect positive change, tends to adopt a US-centric approach to managing its social media presence.

Share
MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.

Share
The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share

Get news by email