Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Samsung: 'charge' by CHI & Partners
Samsung: 'charge' by CHI & Partners

The Korean electronics company has notified agencies on its roster of its decision.

The global ad account is split between Cheil, CHI & Partners and Leo Burnett.

CHI & Partners was responsible for creating last year’s global "charge" spot for Samsung’s range of smart televisions. The ad featured American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand.

Starcom has handled the global media planning and buying account since 2007, when it won the business from Mindshare.

No-one from Samsung had replied to requests for comment at the time of going to press.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspapers' website ABCs: March 2015 at a glance

Newspapers' website ABCs: March 2015 at a glance

The Guardian's global website achieved a record month in March, alongside new highs for The Independent, Evening Standard and The Telegraph.

Share
Jazz FM's Richard Wheatly dies aged 69

Jazz FM's Richard Wheatly dies aged 69

Richard Wheatly, the Jazz FM chairman who died last week, was a "maverick" driven by an "entrepreneurial passion and a deep love of jazz".

Share
Vice partners with Mind for 'empowering' mental health guide

Vice partners with Mind for 'empowering' mental health guide

Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

Share

Get news by email