Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Samsung: 'charge' by CHI & Partners
Samsung: 'charge' by CHI & Partners

The Korean electronics company has notified agencies on its roster of its decision.

The global ad account is split between Cheil, CHI & Partners and Leo Burnett.

CHI & Partners was responsible for creating last year’s global "charge" spot for Samsung’s range of smart televisions. The ad featured American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand.

Starcom has handled the global media planning and buying account since 2007, when it won the business from Mindshare.

No-one from Samsung had replied to requests for comment at the time of going to press.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

Share
From gatherers to hunters
[Sponsored feature]

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

Share
Out to lunch with Boisdale Life and David Emin: Lawson Muncaster

Out to lunch with Boisdale Life and David Emin: Lawson Muncaster

In the first in a new series, Media Week's David Emin invites an industry heavyweight out to lunch at one of Boisdales restaurants. Who better to start the series than the Lunchmaster himself, City AM's co-founder Lawson Muncaster.

Share

Get news by email