M&S moves £60m media account to Mindshare

Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.

M&S: latest campaign, shot by Annie Leibovitz, stars Doreen Lawrence, Emma Thompson and Annie Lennox
M&S: latest campaign, shot by Annie Leibovitz, stars Doreen Lawrence, Emma Thompson and Annie Lennox

Mindshare takes over the business from Walker Media, which has handled the bulk of the account since 2000.

Mindshare has also been appointed to the digital media planning and buying business, some of which was held by Profero.

A spokeswoman for M&S confirmed a review was taking place but declined to comment further at this stage.

It is understood that the review was prompted by M&S's desire to focus on a digital and multi-channel approach to media.

The move ends months of speculation about M&S's marketing arrangements, after Patrick Bousquet-Chavanne took over as marketing director in February, following the retirement of Steven Sharp.

There is not currently a review of M&S's creative advertising business, which is held by Rainey Kelly Campbell Roalfe/Y&R.

The news comes as M&S revealed its trading results for the fourth quarter of 2013, which showed clothing sales were up 0.6 per cent on a like-for-like basis, suggesting a turnaround after they declined for the last ten quarters.

M&S's chief executive Marc Bolland said today that he was aiming to transform the company into an "international, multi-channel retailer."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share
All eyes on the next billion smartphones

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

Share

Get news by email