M&S moves £60m media account to Mindshare

Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.

M&S: latest campaign, shot by Annie Leibovitz, stars Doreen Lawrence, Emma Thompson and Annie Lennox
M&S: latest campaign, shot by Annie Leibovitz, stars Doreen Lawrence, Emma Thompson and Annie Lennox

Mindshare takes over the business from Walker Media, which has handled the bulk of the account since 2000.

Mindshare has also been appointed to the digital media planning and buying business, some of which was held by Profero.

A spokeswoman for M&S confirmed a review was taking place but declined to comment further at this stage.

It is understood that the review was prompted by M&S's desire to focus on a digital and multi-channel approach to media.

The move ends months of speculation about M&S's marketing arrangements, after Patrick Bousquet-Chavanne took over as marketing director in February, following the retirement of Steven Sharp.

There is not currently a review of M&S's creative advertising business, which is held by Rainey Kelly Campbell Roalfe/Y&R.

The news comes as M&S revealed its trading results for the fourth quarter of 2013, which showed clothing sales were up 0.6 per cent on a like-for-like basis, suggesting a turnaround after they declined for the last ten quarters.

M&S's chief executive Marc Bolland said today that he was aiming to transform the company into an "international, multi-channel retailer."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email