MEC wins £110m media account for Comparethemarket owner BGL Group

WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.

Comparethemarket: MEC wins media account for owner BGL Group
Comparethemarket: MEC wins media account for owner BGL Group

The European account is believed to include activity in France and the Netherlands, but the bulk of the business is focused in the UK, worth £60 million in spend. Over the next three years, BGL Group has ring-fenced £300 million for its media budget.

BGL’s media account also includes all the on and off-line planning and buying for other insurance brands lesfurets.com, verzekeringsite.nl, Bennetts and Beagle Street.

The review, brokered by AAR, follows "significant investment" by BGL Group in both its UK and international business.

WPP's Mindshare and Omnicom's OMD are believed to have been knocked out of the process at an earlier stage.

Calling the review in January, Kal Atwal, group director of brand-led businesses at BGL Group, said the aim was "to ensure we maximise future market opportunities". She added: "We are in the unusual and fortunate position that there is enormous potential for growth in every market where we operate."

The news is another blow for ZenithOptimedia, which has handled the account since 2007. It comes amid a transition at the Publicis Groupe agency led by global managing partner Belinda Rowe.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email