Big Yellow Self Storage brings back Space Invaders for interactive campaign

The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.

The interactive six-sheet, created by CHI & Partners, is on the ground floor of the shopping centre and goes live today.

Passers-by can scan a QR code on the poster with their phones, turning their mobile device into a controller that allows them to play an altered version of 'Space Invaders' on the poster.

Instead of shooting aliens, players shoot household objects and furniture, clearing space as they go. The execution fits with The Big Yellow Self Storage Company's "Get some space in your life" strapline.

In addition to the game, The Big Yellow Self Storage Company is showing a 20-second video of the game, which is not interactive, on a digital 48-sheet screen at Fenchurch Street Station. At the end of the spot, the company's logo appears along with the campaign strapline.

The work was created by Ben Stump and Simon Findlater, and designed by Damian Courage. The Confessional was the digital production company that produced the game.

Kinetic and mSix handled the media side of the campaign.

CHI & Partners has worked with The Big Yellow Self Storage Company since 2007, when it won the account in a contested pitch. Doner Cardwell Hawkins (now Doner) was the incumbent.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

Share
Facebook IQ study chimes with IPG Mediabrands report

Facebook IQ study chimes with IPG Mediabrands report

Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'.

Share
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.

Share

Get news by email