Big Yellow Self Storage brings back Space Invaders for interactive campaign

The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.

The interactive six-sheet, created by CHI & Partners, is on the ground floor of the shopping centre and goes live today.

Passers-by can scan a QR code on the poster with their phones, turning their mobile device into a controller that allows them to play an altered version of 'Space Invaders' on the poster.

Instead of shooting aliens, players shoot household objects and furniture, clearing space as they go. The execution fits with The Big Yellow Self Storage Company's "Get some space in your life" strapline.

In addition to the game, The Big Yellow Self Storage Company is showing a 20-second video of the game, which is not interactive, on a digital 48-sheet screen at Fenchurch Street Station. At the end of the spot, the company's logo appears along with the campaign strapline.

The work was created by Ben Stump and Simon Findlater, and designed by Damian Courage. The Confessional was the digital production company that produced the game.

Kinetic and mSix handled the media side of the campaign.

CHI & Partners has worked with The Big Yellow Self Storage Company since 2007, when it won the account in a contested pitch. Doner Cardwell Hawkins (now Doner) was the incumbent.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Robin Clarke

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

Share
Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

Share
Google responds to questions around online ad effectiveness

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Share

Get news by email