UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.

Coca-Cola Enterprises: UM London wins media
Coca-Cola Enterprises: UM London wins media

UM London picked up the planning and buying account for Coca-Cola Enterprises following a pitch including the incumbent agency Vizeum and MediaCom, which won the main £30 million Coca-Cola business last year.

Initially the Interpublic agency will be tasked with a re-appraisal brief for Appletiser and work on sustaining Capri-Sun’s position in the soft drinks market on behalf of the manufacturer and distributor of the products in the UK.

Vizeum held the business along with the main Coca-Cola account, which transferred to MediaCom in March 2013. The separate Coca-Cola Enterprises business was put up for pitch at the end of last year.

Rob Bellass, a managing partner at UM London, said: "We have some incredibly exciting projects in the pipeline that we can’t wait to bring to market for both brands."

Coca-Cola Enterprises is responsible for manufacturing a wide portfolio of brands including Powerade, Fanta, Sprite, Lilt, Oasis and 5 Alive.

Phil Thomson, the associate director, portfolio development at Coca-Cola Enterprises, said: "UM London brought a huge amount of experience, creativity and insight to the pitch.

"They clearly understood the challenges we face and offered exciting solutions that we’re looking forward to bringing to life."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email