UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.

Coca-Cola Enterprises: UM London wins media
Coca-Cola Enterprises: UM London wins media

UM London picked up the planning and buying account for Coca-Cola Enterprises following a pitch including the incumbent agency Vizeum and MediaCom, which won the main £30 million Coca-Cola business last year.

Initially the Interpublic agency will be tasked with a re-appraisal brief for Appletiser and work on sustaining Capri-Sun’s position in the soft drinks market on behalf of the manufacturer and distributor of the products in the UK.

Vizeum held the business along with the main Coca-Cola account, which transferred to MediaCom in March 2013. The separate Coca-Cola Enterprises business was put up for pitch at the end of last year.

Rob Bellass, a managing partner at UM London, said: "We have some incredibly exciting projects in the pipeline that we can’t wait to bring to market for both brands."

Coca-Cola Enterprises is responsible for manufacturing a wide portfolio of brands including Powerade, Fanta, Sprite, Lilt, Oasis and 5 Alive.

Phil Thomson, the associate director, portfolio development at Coca-Cola Enterprises, said: "UM London brought a huge amount of experience, creativity and insight to the pitch.

"They clearly understood the challenges we face and offered exciting solutions that we’re looking forward to bringing to life."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email