The National Trust appoints Jam to social media business

The National Trust has appointed Jam to handle its social media activity and build its online community following a competitive pitch process against unnamed agencies.

The National Trust: work by 18 Feet & Rising
The National Trust: work by 18 Feet & Rising

The brief is to deliver social engagement that broadens the charity’s appeal and will focus on communicating the importance of "special places" in people's lives.

The charity already has a social community of just under 400,000 members. Jam will be tasked with increasing that number as well as monitoring key audiences.

Mark Scott, marketing director at the National Trust, said: "Our social channels have developed really well over the last couple of years and will be an increasing focus for us.

"Through its strategic and creative thinking, Jam will be key in helping us continue to evolve perceptions of the Trust and opening up conversations with new and existing audiences."

Jam’s first task is to develop the creative platform supporting a national brand campaign, which kicks off this summer.

At the end of last month, the charity appointed WPP agency Mindshare to handle its £3m consolidated media planning and buying business. The account was previously divided between Carat and M4C.

The National Trust’s ad account will continue to be handled by 18 Feet & Rising.

Richard Costa D’sa, managing director of Jam, said: "The Trust has a unique role in terms of the country’s relationships with special places.

"It gives us the chance to bring our creativity and innovation to the table and engage the public, enabling them to get the most out of what the National Trust has to offer."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email