Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

Forever Sports: Haymarket launches men's monthly magazine
Forever Sports: Haymarket launches men's monthly magazine

The magazine is published through a partnership with Sports Direct and will be available to buy at more than 400 Sports Direct stores and over 100 outposts of USC, Flannels and Cruise, as well as on the newsstand.

The 132-page first issue of the magazine includes interviews with the boxer Floyd Mayweather, the world marathon record holder Wilson Kipsang and the Sky Sports presenter Charlie Webster.

Brands advertising in the launch magazine include Volkswagen, DKNY and Nissan.

The magazine will extend online at Foreversports.com and on social media, including Twitter, Instagram and Facebook.

Simon Kanter, the editorial director of Haymarket Network, said: "It's a fantastic challenge and one we are all relishing. Coming just a month after the launch of Porter magazine it's also a further demonstration of the power that print still has in a modern multi-channel, multi-media world.'

The monthly magazine will be available to buy in-store tomorrow 15 March, and on the newsstand, including in Tesco, Sainsbury's, Asda, Waitrose, WHSmith, Co-op stores and Morrisons on 18 March, for £2.

Haymarket already publishes the Sport Direct magazine, which launched in July 2012.

Haymarket Media Group also publishes MediaWeek.co.uk.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email