Future to launch Kotaku and Lifehacker in the UK

Future, the international media group, has extended its penetration of the gaming and technology sectors with a new licensing deal with Gawker Media.

Kotaku: Future to launch the gaming brand plus technology brand Lifehacker in the UK
Kotaku: Future to launch the gaming brand plus technology brand Lifehacker in the UK

The deal will bring fully localised content for US-based gaming brand Kotaku and Lifehacker, the website dedicated to living life better in the digital age, to the UK.

Kotaku already reaches 11.5 million global unique users every month, including 1.1 million in the UK. It will sit alongside Future's flagship portfolio of games sites, including GamesRadar and CVG – increasing its online footprint in the UK by 50% to more than3.3 million monthly unique users.

Lifehacker reaches 22.7 million global consumer and business tech unique users every month, including 1.6 million in the UK. It will join Future's Technology portfolio, including T3, TechRadar and Gizmodo UK – increasing its UK reach by 29% to more than 6.8 million. Both sites will launch in April.

The partnership follows Future launching Gawker Media's technology lifestyle brand Gizmodo into the UK market in September 2011.

Nial Ferguson, managing director of Future UK, said the deal was "great news" for the company and for its commercial partners and UK gamers.

Kotaku UK will be edited by Keza MacDonald, who was UK games editor of IGN from June 2011 to January 2014, and the Lifehacker UK site will be edited by Dan Grabham, currently associate editor of TechRadar.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share
Wimbledon online game makes data entry fun

Wimbledon online game makes data entry fun

#MakeTheTeam by OgilvyOne UK gives tennis fans a glimpse of life as an IBM data capturer.

Share

Get news by email