Amscreen Event launches for flexible, digital outdoor campaigns

Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.

Amscreen Event: platform launches with Curly Wurly campaign
Amscreen Event: platform launches with Curly Wurly campaign

Amscreen Event will enable advertisers to screen "event-based" content within 15 minutes across its 4,000 screen network, which is claimed to reach more than 35 million UK adults a week.

As with its existing portfolio, Amscreen Event also provides the ability to tailor messaging both geographically and by time of day.

The media owner notes a move towards smarter tactical campaigns such as Trebor's Royal Jelly Babies and 'Cadburys Curly Wurly curling', as examples of brands wanting to react to both national and worldwide news and events quickly – more akin to growing social media marketing activity.

To launch the new digital service across its network and following the excitement around the Sochi Winter Olympics, a Curly Wurly campaign across 2,500 forecourts and WHSmith venues uses the strap line, "The difference between a Curly Wurly and curling stone? You don’t let go of a Curly Wurly".

Sarah Nugent, business director at PHD, said: "We always want our advertising campaigns to be engaging and relevant. Using Amscreen's Event solution we were able to screen topical creative within minutes, creating awareness and conversation amongst customers." 

Jamie Lindsay, Amscreen's managing director, said: "The beauty of our unique technology is that we bring the immediacy of online to the world of outdoor on a national scale within minutes, allowing advertisers to react to news, sports events or anything else they so choose."

curlywurly-embed 02

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Capital returns to London commercial radio top spot

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

Share
Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

Share
Tech viewpoint on multichannel content

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

Share

Get news by email