Amscreen Event launches for flexible, digital outdoor campaigns

Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.

Amscreen Event: platform launches with Curly Wurly campaign
Amscreen Event: platform launches with Curly Wurly campaign

Amscreen Event will enable advertisers to screen "event-based" content within 15 minutes across its 4,000 screen network, which is claimed to reach more than 35 million UK adults a week.

As with its existing portfolio, Amscreen Event also provides the ability to tailor messaging both geographically and by time of day.

The media owner notes a move towards smarter tactical campaigns such as Trebor's Royal Jelly Babies and 'Cadburys Curly Wurly curling', as examples of brands wanting to react to both national and worldwide news and events quickly – more akin to growing social media marketing activity.

To launch the new digital service across its network and following the excitement around the Sochi Winter Olympics, a Curly Wurly campaign across 2,500 forecourts and WHSmith venues uses the strap line, "The difference between a Curly Wurly and curling stone? You don’t let go of a Curly Wurly".

Sarah Nugent, business director at PHD, said: "We always want our advertising campaigns to be engaging and relevant. Using Amscreen's Event solution we were able to screen topical creative within minutes, creating awareness and conversation amongst customers." 

Jamie Lindsay, Amscreen's managing director, said: "The beauty of our unique technology is that we bring the immediacy of online to the world of outdoor on a national scale within minutes, allowing advertisers to react to news, sports events or anything else they so choose."

curlywurly-embed 02

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email