Front mag closes after 16 years: 'It's been a lot of fun'

Front, the monthly men's lifestyle magazine has published its last issue, some 16 years after it was launched as a rival to Loaded.

Front: the 16-year-old magazine announces closure
Front: the 16-year-old magazine announces closure

The magazine, which covered girls, entertainment, fashion and sport, was published by Kane. The Kane Corporation is run by British millionaire Dominic McVey, who made millions importing micro-scooters from the US. Front was first published by Cabal Communications in 1998.

Its circulation had fallen in recent years in the declining men's market, from 38,000 copies per issue in the second half of 2010 to 30,000 copies per issue for the six months to December 2012, it's last official audit. In the second half of 2012 its digital editon was averaging 635 downloads per issue.

Front was responsible for stunts including planting an Eric Cantona lookalike into the team photo for Manchester United at a Champions League football game in 2001.

In 2011 its editor Steve Beech told Media Week he aimed to target big brands and corporate advertisers, and to tone-down nude imagery and increase coverage of sport. He said the magazine had always "pushed the boundaries".

A message on Front’s Facebook page today read: "Sadly it looks like this is the end for Front. It's been a lot of fun being the best, sexiest magazine in the world, and we couldn't have done it without you lot. Thanks for being so rad, you all rule.

"Now do one last thing for us... go get drunk!"

A Twitter message from the magazine’s account simply said: "Stay rad".

The final issue featured model and body piercing artist Rebecca Fox as a cover girl, and features on the "idiocy" of Kanye West and a history of pop punk.

Rival magazine Loaded continues to be published, having experienced several ownership changes in recent years. It was sold by adult film producer and owner Paul Baxendale-Walker in a management buyout in October 2013, just over a year after he bought it when former publisher Vitality Publishing went into administration.

Loaded is now led by the magazine's former advertising chief, Jason Calder-Mclaren, but does not officially audit its circulations.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust chairman, Rona Fairhead, has said she "accepts" the surprise announcement by culture secretary, John Whittingdale, today that the government will stop subsidising the over-75s TV licence fee, but has questioned the process that led to the major overhaul.

Share
Discovery's partnership with the IOC spells gold for brands

Discovery's partnership with the IOC spells gold for brands

A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.

Share
NME to become a free magazine after 63 years

NME to become a free magazine after 63 years

Time Inc's 63 year old music brand, NME, is to become a free weekly magazine from September and its digital output will be broadened to also include film, fashion, television, politics, gaming and technology.

Share

Get news by email