Former AOL leader René Rechtman to lead Maker Studios' global growth

Maker Studios, the online video giant in the US, has appointed René Rechtman, former chief executive of AOL Be On, as president of international.

René Rechtman: to lead Maker Studios' international operations
René Rechtman: to lead Maker Studios' international operations

Maker Studios has more than 4.2 billion monthly video views and 350 million subscribers, and is home to many of online video's top stars, including the all-time most-subscribed YouTube personality PewDiePie, and Snoop Dogg’s WestFestTV.

The Maker Network also includes Blip, the digital media company that develops and distributes original web series.

In this newly created role, Rechtman will drive the California company’s international growth strategy, as it looks to develop its strategic partner relationships and build a syndicated business.

He will report to executive chairman Ynon Kreiz and is also making an investment in the company.

Maker Studios already works with content creators in more than 100 countries and generates more than 60 per cent of its viewership outside the US. Rechtman, who led AOL's global premium-branded video push, left the company in October last year.

Talking to Media Week, Rechtman said: "I have been scouting businesses and models around the world the last four to five months. It was clear for me that I wanted to play in the video space disrupting the current value chain, build a platform that connects creation, consumers and brands at scale, and have a clear global nature.

"I have been following Maker Studios for the last two to three years and the innovation, vision, entrepreneurial energy and growth is fantastic and if you combine that with my own vision, then I have a platform that is in the front line of democratising media for generations to come.

"Now with Ynon, who is a friend, as executive chairman, and me having the opportunity to invest, I just felt it was a unique opportunity for me to build a truly global-dominating content and syndication platform that is completely unique and disruptive.

"Maker is at the forefront of a new industry, changing the face of media for generations to come by creating a platform for talent, brands and syndication to partner and engage at scale."

Rechtman joined AOL Network in January 2011 after selling video content distributor Goviral to the company for $97 million (£59 million).

Prior to GoViral, Rechtman spent eight years helping to build TradeDoubler into a leading European provider of performance based marketing solutions.

Kreiz said: "René is one of the most accomplished and respected online video executives on the international stage. He has worked with some of the world’s leading media companies and advertisers to pioneer video solutions that reach international audiences at scale.

"His expertise will allow us to add fuel to our already strong international growth."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email