FHM makes Ron Burgundy its first male cover star in 20 years

Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).

Will Ferrell: on FHM's January cover
Will Ferrell: on FHM's January cover

Ferrell will appear in character as Ron Burgundy, star of the upcoming film ‘Anchorman 2: The Legend Continues’, the sequel to the cult 2004 film Anchor Man.

Bauer claims the issue will bring in the highest advertising revenue for a January issue in three years. It includes new advertisers such as Nike, Go Pro and K Swiss.

The issue also carries advertising activity from film brands Universal Pictures, Anchor Bay and Entertainment Film Distributors. Anchorman 2 is distributed by Paramount Pictures.

Rob Walsh, brand director at FHM, said: "This is an exceptionally exciting issue for FHM, both in terms of newsstand talkability and the buzz this has created with advertisers."

FHM recently hit one million ‘likes’ on Facebook. Its print edition has undergone an editorial repositioning in an attempt to slow falling circulation. Its circulication was 106,370 in the six months to June 2013, according to ABC figures, a quarter of the 2006 figure.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email