FHM makes Ron Burgundy its first male cover star in 20 years

Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).

Will Ferrell: on FHM's January cover
Will Ferrell: on FHM's January cover

Ferrell will appear in character as Ron Burgundy, star of the upcoming film ‘Anchorman 2: The Legend Continues’, the sequel to the cult 2004 film Anchor Man.

Bauer claims the issue will bring in the highest advertising revenue for a January issue in three years. It includes new advertisers such as Nike, Go Pro and K Swiss.

The issue also carries advertising activity from film brands Universal Pictures, Anchor Bay and Entertainment Film Distributors. Anchorman 2 is distributed by Paramount Pictures.

Rob Walsh, brand director at FHM, said: "This is an exceptionally exciting issue for FHM, both in terms of newsstand talkability and the buzz this has created with advertisers."

FHM recently hit one million ‘likes’ on Facebook. Its print edition has undergone an editorial repositioning in an attempt to slow falling circulation. Its circulication was 106,370 in the six months to June 2013, according to ABC figures, a quarter of the 2006 figure.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email