FHM makes Ron Burgundy its first male cover star in 20 years

Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).

Will Ferrell: on FHM's January cover
Will Ferrell: on FHM's January cover

Ferrell will appear in character as Ron Burgundy, star of the upcoming film ‘Anchorman 2: The Legend Continues’, the sequel to the cult 2004 film Anchor Man.

Bauer claims the issue will bring in the highest advertising revenue for a January issue in three years. It includes new advertisers such as Nike, Go Pro and K Swiss.

The issue also carries advertising activity from film brands Universal Pictures, Anchor Bay and Entertainment Film Distributors. Anchorman 2 is distributed by Paramount Pictures.

Rob Walsh, brand director at FHM, said: "This is an exceptionally exciting issue for FHM, both in terms of newsstand talkability and the buzz this has created with advertisers."

FHM recently hit one million ‘likes’ on Facebook. Its print edition has undergone an editorial repositioning in an attempt to slow falling circulation. Its circulication was 106,370 in the six months to June 2013, according to ABC figures, a quarter of the 2006 figure.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

Share
MailOnline posts record 199.4m global monthly browsers

MailOnline posts record 199.4m global monthly browsers

Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.

Share
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

Share

Get news by email