CBS Outdoor International to rebrand as Exterion Media

CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.

Antonio Alonso: chief executive of CBS Outdoor International
Antonio Alonso: chief executive of CBS Outdoor International

The new name aims to combine the idea of "exterior" and the company's heritage in outdoor advertising with the word media, to stress the company's place in the wider media industry.

CBS Outdoor International's sales revenue is currently up mid-single digits on 2012, according to the company. During the past three years the group's revenue has outperformed the wider outdoor market, according to ZenithOptimeida forecasts.

Antonio Alonso, the chief executive of CBS Outdoor International, said: "Our new name truly underlines the fact that we are a newly independent business. It signifies the start of an important chapter, not just for us, but also for the impact we will have on the world of out-of-home advertising as a whole."

CBS Corporation sold CBS Outdoor International to Platinum Equity in September for $225 million (£148 million).

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email