L'Oréal loss rocks ZenithOptimedia

Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.

L’Oréal: moves to Maxus
L’Oréal: moves to Maxus

From 1 January, Maxus will run L'Oréal's media planning and buying business in the UK and Ireland after it won a three-way pitch that also involved PHD. The process, which started in June, was managed through ID Comms.

Hipperson, who was previously the chief executive of G2 Joshua, is in talks about his future at ZenithOptimedia.

Sources said he could leave the business after just six months at the helm.

Gayle Noah, the media manager at L'Oréal, said: "Maxus clearly demonstrated its passion for beauty, insightful consumer understanding and best-in-class integrated strategic planning capabilities. We would like to thank the team at ZenithOptimedia for their great service and delivery over the past eight years."

The account includes the media planning and buying for the L'Oréal, Maybelline and Lancôme brands.

Lindsay Pattison, the chief executive of Maxus, said: "The pitch process was both innovative and extremely rigorous, and gave us real insight into L'Oréal's business."

L'Oréal and British Airways, two of ZenithOptimedia's biggest clients, both launched reviews after Hipperson was appointed to replace Gerry Boyle in January. BA appointed Carat in August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email