Amscreen lands five year national Tesco contract

Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.

Amscreen lands five year national Tesco contract
Amscreen lands five year national Tesco contract

Tesco’s network will be the first to roll-out of Amscreen's new OptimEyes screens nationally. The system claims to be able to determine basic demographics such as gender, age, date, time and volume, to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for customers.

Based on till transactions, Tesco estimates the real time digital media network has the potential to reach at least five million adults per week, with its dynamic content at point of purchase.

Tesco’s data specialist, dunnhumby, pioneers of Tesco’s ClubCard, will mesh customer insights into Amscreen’s network to help develop the network’s customer engagement.  

The digital network will provide ad-funded branded content around news, weather and sports, as well as display advertising opportunities, all sold via managing director Jamie Lindsay’s team at Amscreen.
 
The company will be hoping the new, nationwide partnership with the UK’s largest retailer will significantly increase its appeal among FMCG advertisers.

The private company founded in 2009 had a turnover of around £10 million last year. There are hopes this new deal could catapult total revenues by at least a third over the next year, with senior executives at the company secretly believing that to be modest.   

Amscreen’s chief executive, Simon Sugar, said he was "extremely excited" to call Tesco a screen network partner, and pointed to the network’s "flexibility, reliability and measurability" that helped seal the deal.

Peter Cattell, category director for Tesco petrol stations, said: "We’re always looking to work with partners who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product from Amscreen provides the perfect means for us to do this. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers."


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email