IAB Engage: Young must learn to navigate information, says Nick D'Aloisio

Nick D'Aloisio, the 17 year old who sold his Summly app to Yahoo for a reported $30 million in March, told the IAB Engage conference yesterday that it is now more important to learn how to navigate information than learn it.

Nick D'Aloisio: addresses the audience at IAB Engage 2013
Nick D'Aloisio: addresses the audience at IAB Engage 2013

Speaking in the penultimate session at the conference at the Barbican Centre yesterday, D'Aloisio described how he first started to learn code when he was 12 and first developed an app that summarised text when he was 15.

In front of 800 delegates from advertisers, agencies, media owners and digital service companies, D'Aloisio explained how he believed people now need to learn the skills to access knowledge, rather than the knowledge itself.

D'Aloisio said: "Young people have this expectation for immediacy, which leads to immediacy in knowledge and learning about things.

"I find myself every day in a conversation if someone mentions a piece of jargon a word that I don't know actually going on to my phone and typing it into Wikipedia and learning about it.

"It's almost like we want to have information, access to knowledge, as quickly as possible. Unlike 10, 20, 30 years ago you might have needed to have gone to the library, today in your pocket you have access to literally everything that's ever existed and more.

"So now I think today it's actually more important to learn how to actually navigate that information.

"If you find those skills, find out where you need to go or how to access that that information, you have access to anything you want."

Since Summly was sold to Yahoo it has been incorporated into the Amercian web giant's platform and D'Aloisio is now an employee of the company.

D'Aloisio also said be thinks young people should be taught about entrepreneurship as well as how to code.

He said: "It is important in schooling, and as we grow up, to raise awareness of two things. That programming is a very important skill and if learnt at a young age can really do a lot for business and creative opportunity. Then, equally, that entrepreneurship has become a lot more acceptable."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email