Carphone Warehouse targets 'consideration phase' for upgrades

Carphone Warehouse has today launched a six-figure six-month content partnership with Future's technology brands, TechRadar, T3 and Gizmodo UK.

TechRadar: signs deal with Carphone Warehouse
TechRadar: signs deal with Carphone Warehouse

The mobile phone retailer is aiming to reach consumers in the early stages of thinking about upgrading their smartphone through the tie-up with Future's technology brands, which the publisher claims reach more than five million people the UK each month.

The partnership centres around on a 'Smart Choice' content hub that has been created within TechRadar's technology news and reviews website.

Carphone Warehouse claims there is a three-month "consideration phrase" when people review options for their next handset purchase. It wants to reach consumers in this state of mind, to provide them with engaging information about choosing a new phone.

The Smart Choice hub offers in-depth information to those thinking about upgrading, including answers to questions from consumers researching their next handset and reviews and news about phones.

Video content is integrated into the hub, in partnership with Carphone Warehouse's video agency, Adjust Your Set.

Tech lifestyle magazine T3 and technology website Gizmodo will launch other digital activity later in the week.

The partnership was created by Future and Carphone Warehouse's media agency m/SIX.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email