Carphone Warehouse targets 'consideration phase' for upgrades

Carphone Warehouse has today launched a six-figure six-month content partnership with Future's technology brands, TechRadar, T3 and Gizmodo UK.

TechRadar: signs deal with Carphone Warehouse
TechRadar: signs deal with Carphone Warehouse

The mobile phone retailer is aiming to reach consumers in the early stages of thinking about upgrading their smartphone through the tie-up with Future's technology brands, which the publisher claims reach more than five million people the UK each month.

The partnership centres around on a 'Smart Choice' content hub that has been created within TechRadar's technology news and reviews website.

Carphone Warehouse claims there is a three-month "consideration phrase" when people review options for their next handset purchase. It wants to reach consumers in this state of mind, to provide them with engaging information about choosing a new phone.

The Smart Choice hub offers in-depth information to those thinking about upgrading, including answers to questions from consumers researching their next handset and reviews and news about phones.

Video content is integrated into the hub, in partnership with Carphone Warehouse's video agency, Adjust Your Set.

Tech lifestyle magazine T3 and technology website Gizmodo will launch other digital activity later in the week.

The partnership was created by Future and Carphone Warehouse's media agency m/SIX.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email